It has a little more of a rounded feel to it but still maintains that blocky feeling as well.
I've kept the general same shape and layout to evoke the original ideas of gaming, but I also made the antennae a little thicker at the top to help with readability at small sizes. Specifically, the asymmetry is the only issue that bothers me in the slightest. I'm going to show you how I would have "updated" the logo per the reasonable "issues" lined out in the blog. Remaking something like your logo is a slap in the face of your current audience because they like the product and the brand. Constantly reinventing something to stay "fresh" and "with the times" is a sure fire way of making your brand look like it's not relevant anymore and desperate to reach a new audience. Iconic things stick around because they have staying power. Just because something is old does not mean it's useless and needs to be replaced. "It just looks old." I'm sorry, but this is a tired excuse for redesigning tried and true products. But this is oversimplifying something that was already quite simple.Īh, now we come to the real reason for the redesign.
I've seen overly complicated logos that did need to be reworked (look at Apple's first logo as an example).
#Discord logo professional#
It really seems like a non-issue in my professional experience. I can't imagine wanting to print that logo so small that it looks bad on a screen print. But that can also be fixed by slightly thickening the thinnest lines. If a logo has a lot of thin lines, it can get lost in things like screen printing at small sizes. But the new logo is overkill to address such a minor issue. But I can understand OCD kicks in for designers so there's no problem there.
Most of the time people aren't looking at your logo at a large enough size to notice the difference. I bet if you had subtly fixed the asymmetry problem, no one would even notice. I see no reason for an icon to "be free." And if a standard containing shape wasn't provided for whatever reason, the speech bubble works great. The Clyde icon itself could live in just about anything. Why? I liked the speech bubble, it had unity with the font originally used. The main unappealing part of the logo is it feels a little thin in places, not quite balanced. It's not too far off from the appeal of Wall-e. The large eyes and forehead evoke cuteness while the lobes and corners give it a robotic quality. It's got some depth to it due to the antennae. It has a square feel to it but also a rounded feel to it. I would say the original icon has appeal. If it wasn't intended it's a happy accident because it fits really well. Also, Clyde is an interesting name for the icon, but did you know that one of the ghosts from Pac-Man was also named Clyde? All of this suggests a knowledge of gaming and intention in the original design. But what it's also suggestive of is one of the old enemies from Space Invaders during the classic arcade era of gaming. And I would argue that the discord icon was probably originally designed to be suggestive of a few things.įirst, yes it does suggest the shape of a modern controller, with the main horizontal body and two side lobes familiar to any gamer. But here's the other thing: An icon doesn't necessarily have to represent a known thing. Changing it upsets that brand recognition. What makes an icon a brand is uniqueness and repeated familiarity with what it represents. What is the Google Chrome logo, for example? It's not definable either. Not every corporate logo has to be definable. My response to these arguments is as follows:
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